to

Introducing Shuhari

In this opening letter, founder Nick Orlando shares the essence of Shuhari: a journey of self-mastery, alignment and becoming.

5 minutes
Nick Orlando
March 28, 2025
Main blog image

It’s an honor and privilege to introduce you to Shuhari–a company passionate about ushering in a new era of personal growth through a timeless practice: self-mastery. Self-mastery is the art of living in alignment with your authentic self to create the life you choose. It’s about being real, vulnerable and intentional. I believe in leading by example, so the only way I see fit to introduce who we are and what we stand for is to share a letter I wrote to myself. I invite you to read this letter as if it was written to you–because in many ways, it is. This letter captures the essence of Shuhari.

Dear Me,

This has been a long time coming–and now you’re here. Standing at the culmination of countless long nights and early mornings, driven by your relentless pursuit of growth. This is your time. If there’s one thing you’ve learned, it’s that the only thing that you can control is yourself, and that developing your relationship with yourself is the most powerful way to create the life you choose. 

Cutting Through the Noise

Throughout your whole life, people have told you who you are and what you should be. How to act, what to look like, what career to pursue, what’s good and bad, what you like and don’t like. And most of it has come from a place of good intention. These signals come from all over; parents, friends, family, teachers, coaches, media, movies, everything around you tries to influence your thoughts and feelings. And this makes it hard to know what you really want vs. what you think you want. The only way to tell the difference is to take an inward journey and connect with your deepest, most authentic self. To go on a journey of self-mastery. 

The Journey Within

This journey isn’t always easy–it requires patience, vulnerability and courage. But it’s worth it. Everything you seek, everything you desire, everything that’s meant for you is within you. You just need to give yourself the space and grace to allow yourself to receive the answers. And you need to allow yourself to release all of the noise that has told you who you are and what you “should” do. You know who you are, and you know what you are meant for, and it’s okay to give yourself permission to be your most authentic self. If anyone doesn’t like that, then they have their own shit to figure out, and that’s not on you. Because remember, the only thing you can control is yourself. 

Cultivating Alignment

As you learn more about yourself, as you understand yourself and connect with the most authentic you there is, you will feel everything in life become easier. You will know what direction to go, you will know what you want and what you don’t want, you will know your path with clarity and certainty you never thought possible. This is what it feels like to live in alignment with your authentic self. This is what it feels like to practice self-mastery. When you live in alignment with your authentic self, you create the life you choose. Because that’s the beautiful thing about life, you can have anything that you want. You can’t have everything, but you can have anything you want if you choose it, if you believe it, and if you work toward it–little by little. 

Becoming Who You’re Meant to Be

This journey is one of small steps taken consistently over time, and these small steps build powerful momentum. The more that you live in alignment with your authentic self, the more honest you are with those around you, the more at peace you are with who you are and who you are becoming, the more excited and joyful you are about life and the more you enjoy each day. It allows you to release your fears and doubts, and shine your light, your unique expression of the things that call to you in life. You are meant to find your authentic self, the unique combination of personality traits, idiosyncrasies, and desires that make you who you are. And here’s the thing, that authentic self is always evolving as we grow through life.

A Lifelong Journey

That’s the beauty and the challenge of self-mastery…you’re never really done. There is no destination, and there is no perfection, there is only progress, growth and grace. As you practice self-mastery, you find that navigating change and evolution is fun and an opportunity to explore yourself, to see what you still care about and what no longer serves you, to let go of who you no longer are in order to make space for who you are becoming. The only person you have to spend every moment with for the rest of your life is yourself, so you might as well like and love who that person is. When you love who you are and who you are becoming, life becomes more vibrant for you and everyone you share it with.

Here’s the thing, you will make mistakes, you will fall out of alignment from time to time, everyone does. And that’s okay. You are not perfect. But you are worthy of a life you love, and you deserve an opportunity to create it. That is what Shuhari is all about. That is the journey that we are on together. You got this. 

With Love, Me

Thank you for your time. If this resonates with you, join the waitlist to stay connected as we get closer to launching our app. In the coming weeks, we’ll be sharing more about the release and how our app supports you on your own journey of self-mastery. Check back here for updates, new content, and a deeper look at how we’re blending timeless wisdom with modern technology. This is just the beginning.

Shuhari

Copyright © 2025 Shuhari. All rights reserved.